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Migrate Your Digital Signage CMS Without Disruption: How Korbyt Makes It Seamless

December 27, 2025

Blog
Reading Time: 4 Minutes
Principal Sales Engineer

Migrating digital signage to a new CMS shouldn’t mean starting from scratch. Your goal is to move content fast, preserve targeting logic, maintain playback stability, reuse existing devices, and enable your teams—without triggering a workflow reset.

That’s exactly what Korbyt is built to do. Whether you’re transitioning from BrightSign Content Cloud, a legacy on-prem system, or a multi-region hybrid environment, Korbyt ensures a seamless migration for enterprise digital signage networks.

Move Content Without Breaking Targeting

Most digital signage CMS migrations fail when assets move but targeting logic gets lost. Korbyt ensures your delivery model stays intact—so your teams don’t have to rethink how they publish.

Step 1: Define a Targeting Model That Matches Your Environment

Most migration challenges stem from losing targeting rules during the transition. Korbyt avoids this by aligning with how you already manage delivery.

We help you establish metadata—typically location, building, and room—to drive rules-based publishing. This becomes the framework for automated, scalable content delivery, eliminating the need for manual screen-by-screen assignment after cutover.

Step 2: Migrate Content Efficiently, Based on Your Infrastructure

No two environments are the same. Korbyt offers flexible migration options that adapt to your content’s current state and your operational scale.

Cloud-based sync with Couriers
If your media is stored in cloud platforms, Korbyt Couriers can automatically import and synchronize assets with your CMS. This lets teams manage updates through existing workflows without logging into the CMS every time.

API-assisted bulk migration
For large-scale libraries, Korbyt’s APIs enable high-speed, rules-driven ingestion. Automatically sort assets into folders, apply tags, and validate formatting—ideal for phased deployments across distributed locations.

Controlled import workflows
When content needs review, cleanup, or reorganization, Korbyt’s guided import options give you precision and governance. Import assets directly into the Media Manager while preserving the publishing logic on the other side.

Step 3: Deliver Content with Scalable, Rules-Based Publishing

Korbyt’s playlists match content to screens based on metadata and tags. That means whether you’re migrating in stages or all at once, your network stays aligned—and your content stays relevant.

Provision Devices at Scale, Without Replacing Your Hardware

Most organizations operate a mixed estate of media players: BrightSign, Android, Windows, SoC displays, and custom AV setups. Korbyt supports all of them—no need to rip and replace.

To prevent provisioning from becoming a bottleneck, Korbyt offers scalable workflows that streamline deployment.

Bulk Provisioning via MAC or Alternate IDs

Provision hundreds—or thousands—of players using a single CSV. Simply export a device list or use our sample template, then upload device info for automatic validation and registration.

  • Primary identifier: MAC address (standard)
  • Alternate identifiers: BrightSign serial number (sn:), PWA token (pt:)

Learn how to add players to your Korbyt tenant using provisioning tools.

Korbyt also works seamlessly with BrightSign’s BSN Cloud. The hardware layer handles player setup and firmware, while Korbyt governs content delivery and CMS provisioning.

Key requirement: All players must reach Korbyt services via HTTPS (port 443) to stay healthy and provisioned.

Enable Confident Publishing from Day One

Successful digital signage migration goes beyond asset transfer—it ensures your teams can publish immediately with confidence.

Korbyt onboarding includes both technical deployment and role-based training, so teams can continue their routines with minimal disruption. Admins, publishers, and regional users each receive focused instruction aligned to their responsibilities.

This is supported by a comprehensive, self-service knowledge base for day-to-day questions and troubleshooting.

What a Successful Digital Signage Migration Looks Like

A smooth migration is one that your audience never notices. Screens stay live. Teams stay productive. Hardware stays in place.

Underneath it all, you gain:

  • A scalable, modern CMS
  • Automated rules-based publishing
  • Cross-platform device support
  • Centralized content governance
  • Streamlined provisioning and user enablement

Ready to Modernize Your CMS Without Breaking Your Network?

Whether you’re moving off BrightSign Content Cloud, an aging on‑prem system, or a mixed CMS environment, Korbyt delivers a structured migration path that maintains targeting integrity, supports large-scale deployments, and minimizes operational risk.

More about Ross Wilson:

With over 15 years of experience in the AV and enterprise technology industry, Ross Wilson has built his career from the ground up—evolving from a hands-on technician into a trusted Principal Sales Engineer supporting Fortune 100 organizations. He specializes in designing and delivering scalable workplace experience solutions that seamlessly integrate AV, IT, and cloud-based platforms. Ross combines deep technical expertise with an understanding of business strategy to help clients achieve measurable outcomes through innovative, reliable, and user-focused solutions.

Ross thrives at the intersection of technology and collaboration. Whether he’s leading technical discovery, developing solution architectures, creating detailed statements of work, or guiding teams through complex RFP and security processes, his focus remains on bridging the gap between customer vision and practical implementation.