Co-authored with BrightSign
When it comes to digital signage, it’s tempting to focus on the obvious deliverables—players installed, software deployed, screens activated. But as workplace expectations shift, customers are seeking expertise from their partners to drive tangible results for their business. Going beyond the install doesn’t just drive outcomes; it helps create something more lasting: a relationship built on providing strategic value.
That’s why Korbyt focuses on solution-provider partnerships, where we work together with our partners to deliver a more unified, more intentional, and more valuable project than any single component could offer on its own.
In today’s workplace, a digital signage strategy isn’t just about technology—it’s about experience, clarity, and connection. Achieving that requires alignment across hardware, software, services, and people. It also requires partners who collaborate and are relationship-driven, proactive, and accountable for long-term success.
By leading with partnerships, we’re able to serve customers better, faster, and more effectively with solutions that keep on working for the long run.
Thinking Bigger Than Boxes and Licenses
“There’s more to digital signage than meets the eye,” said Andrew Gildin, VP of Global Partners at Korbyt, in a recent webinar with BrightSign for GPA. And he’s right.
Hardware and software are important, but they’re just part of the picture.It’s the outcomes that matter:
- Is communication reaching the right people at the right time?
- Are tools easy to manage, update, and scale?
- Can the system evolve with a changing workplace?
Engaging with these questions turns a company from a single solution provider into a strategic advisor. Some customer needs may be met with Korbyt’s reliable digital signage platform. Other times, it may require bringing in a partner for managed services or content support, or even integrating with workplace tools like sensors and space management.
The point is: needs evolve. And when they do, the strength of the partnership—not just the product—is what ensures long-term customer success.
Solving Real Challenges, Together
During a recent customer project, a multi-generation, family-owned company in the logistics space needed a better way to keep employees informed across sites. Its legacy signage system couldn’t keep up.
A joint engagement with Forte, BrightSign, and Korbyt delivered:
- A proof-of-concept that gave the team the confidence to move fast.
- Over 80 endpoints installed across multiple states in under 90 days.
- A centralized platform for real-time content and safety updates.
“When hardware, software, and integrator expertise come together, we create more than just a functional system—we create a solution that consistently delivers on customer expectations,” said Marc Schiedl, regional sales director for DACH, EE, Benelux at BrightSign. “Working as an integrated ecosystem means we can adapt quickly, solve complex challenges, and ensure the end result works reliably from day one and long into the future.”
Most importantly, the customer continues to grow their footprint—independently—because the partnership solution works. That’s the kind of success that only comes from listening, collaborating, and delivering value over time.
From Vendor to Partner
We believe in making digital signage simpler and more strategic for end-users, partners, and global teams. That’s why we’ve established an ecosystem of like-minded partners.
“I’m not here to just sell you components. I’m here to sell you a solution,” Jon Misek, Senior Account Manager with Forte, shared. “We don’t want to be the people who sell ‘parts and smarts’—we want to sell solutions. With BrightSign and Korbyt, and by utilizing our GPA support, we make sure the solution works globally, consistently, and repeatably and delivers a great user experience. That builds trust, drives outcomes, and makes us sticky within the organization.”
Helping Partners Deliver More
Part of being a trusted advisor is making sure our partner teams have what they need to deliver consistently and confidently. From streamlined provisioning to proactive monitoring and license management, we’re helping partners focus less on logistics and more on relationships.
“We’re enabling partners to become proactive solution providers—not just support reactive requests,” said Andrew Gildin, VP of Global Partners at Korbyt.
That includes the ability to track deployments, monitor system health, and co-term renewals with ease—all through our shared partner tools.
The Path Forward
As Greg Holt with GPA said during our recent webinar, a relationship approach offers more value for the customer. But more than that, it gives customers confidence that we’ll be there not just for the sale, but for the story that unfolds after it.
So, whether you’re a partner working to deepen relationships or an organization rethinking how people connect across spaces, the real opportunity isn’t just in deploying screens; it’s in designing meaningful communication that’s built to last.
Learn more about our partnership approach. Let’s start a conversation.
Korbyt: Andrew Gildin | andrew.gildin@korbyt.com
BrightSign: Marc Schiedl | mschiedl@brightsign.biz
