QR codes aren’t new, but the way organizations use them is evolving fast. When paired with enterprise digital signage, QR codes bridge the gap between the physical and digital, facilitating real-time engagement, interaction, and personalization.
Korbyt’s platform makes it easy for users to seamlessly create and integrate QR codes directly into their signage, improving engagement and providing a more interactive experience for viewers.
What Is a QR Code?
You’ve probably used a QR code before, but do you know how they work? A QR code (which stands for quick-response code) is a barcode that can encode different types of data including text, website URLs, or contact details. Visually it’s made up of black squares on a white background arranged in a square grid which can be scanned with a smartphone camera or a dedicated QR scanner that quickly reads the information and displays it on your device.
3 Ways to Use QR Codes with Korbyt Digital Signage
With Korbyt Anywhere, you can embed QR codes in any layout template. These QR codes can link to your company’s website, Korbyt content, and third-party websites for things like quizzes, surveys, and menus.
Let’s break down some of the most impactful ways QR codes can unlock new value for organizations looking to connect with their audiences.
1. Take Content with You: Interactive Sharing via Sonar
Korbyt’s Sonar feature lets you turn content like layouts and playlists into shareable URLs. These links can be embedded in QR codes displayed on signage, allowing viewers to scan a screen and instantly open that content in their mobile browser.
With Sonar, even non-interactive screens—like TVs in lobbies or breakrooms—that don’t support touch can become fully branded, interactive, and portable experiences.
2. Capture Input Instantly: Forms and Feedback
Need to collect feedback, shout-outs, nominations, or ideas from your audience? QR codes make it fast and frictionless. Here are a few ways to do it:
- Predefined webforms: Share a QR code that links to a branded, pre-built form for user-generated content, employee feedback, or customer input. These submissions can go through a content approval workflow to ensure they match your branding standards before being displayed or shared.
- Surveys: Korbyt’s built-in survey tool makes it easy to create multi-question polls and direct your audience to them via digital signage QR code. Embed the codes in layouts, share via Sonar, and turn every screen into a feedback terminal.
- Playlist feedback: Automatically prompt viewers to rate content they’ve just watched on digital signage screens. When enabled, a Clever Playlist displays a QR code at the end for users to scan and submit quick reactions.
Each interaction is trackable, and each submission is stored in the Korbyt Anywhere CMS for reporting and insights.
3. Manages Spaces and People with a Quick Scan
QR codes can also make space and visitor management simpler by providing easy, touch-free options for check-in and navigation. It’s a low-cost, low-complexity solution to managing busy spaces—especially useful for hybrid work environments or large university campuses.
- Space booking: Combine a simple QR code with the Korbyt Booking app to enable mobile booking of desks, meeting rooms, or study spaces.
- Wayfinding: Use the map widget to build wayfinding experiences that allow users to walk up to a map, plot their course, and then carry their map on the go.
- Visitor management: Offer touchless check-in via QR code to streamline the process and provide real-time data for enhanced safety and compliance.
Branded, Flexible, and Easy to Deploy
Every organization wants their signage to stay on brand. With Korbyt’s design templates, you can predefine where QR codes can appear in your signage content while maintaining consistent design standards and saving time. Once your template is created, just drop in your link and go—no layout editing required.
This balance of flexibility and control ensures that every QR code looks intentional, not like an afterthought.
Take Your Digital Signage Strategy from Passive to Interactive
Whether you’re looking to gather insights, guide navigation, or extend digital content beyond the screen, QR codes are one of the fastest ways to make it happen. With our intuitive, scalable content creation tools, Korbyt empowers organizations to transform passive screens into active experiences.
Want to learn more about how to make the most of your digital signage? Schedule a demo with our experts today.
