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Laurel Barrette

Laurel Barrette

Laurel Barrette

Laurel Barrette is a Marketing Manager at Korbyt, where she spearheads brand management and campaigns aligned with the company’s customer-focused strategies. With extensive expertise in workplace experience solutions, Laurel is passionate about creating strategies that help organizations enhance communication, collaboration, and employee engagement. An early adopter of AI, she leverages innovative technologies to craft impactful campaigns that resonate with diverse audiences and deliver measurable results.

A former educator turned marketer, Laurel brings a unique blend of analytical thinking and human-centered insight to her work. Her Master’s in Social Science Education from UC Davis informs her ability to translate complex ideas into accessible, actionable strategies. Guided by the belief that technology can make us more effective and connected, she leverages her marketing expertise to champion workplace experience solutions that drive productivity and meaningful engagement.

“YOU ARE THE SKY. EVERYTHING ELSE IS JUST THE WEATHER.” — PEMA CHÖDRÖN.

Years of Experience

7+

Specialty

Brand & Campaign Marketing

Education

University of California, Davis, Social Science Education

Quick Facts

Laurel’s passion for coffee is so great that she wrote her final undergraduate paper on its history.

Explore past articles

korbyt digital signage
January 16, 2026

Is Your Digital Signage Driving People Away?

I sat in the eye doctor’s office thinking, “Why do you hate me?” Nausea roiled through me as I lowered my head to hand to...

RTO is Back. Is Your Office Ready?
January 14, 2026

RTO is Back. Is Your Office Ready?

With the return to office (RTO) becoming more prevalent, organizations face the challenge of ensuring their physical workspaces and internal communication strategies are equipped to...

12 Digital Signage Concepts
January 12, 2026

12 Digital Signage Concepts That Redefine What Screens Can Do

Digital signage plays a critical role in the workplace, but most screens are still underused and limited to static images and scrolling text.  So, what happens when you combine generative AI, real-time data, and custom...

korbyt digital signage software
January 9, 2026

From Static Display to Strategic Asset: Why Enterprises Are Automating Digital Signage with a Modern Cloud CMS

Digital signage isn’t just visual. It’s operational. Inconsistent updates, off-brand content, and delayed messaging don’t just slow things down. They erode trust, create compliance gaps, and hurt revenue.  Manual signage processes like...

Retail Banking Digital Signage
January 8, 2026

Digital Signage in Banking: 8 Myths vs. Realities 

While digital transformation has revolutionized mobile and online banking, many physical branches still rely on static posters and outdated communication methods. This reluctance to modernize...

Korbyt provides seamless digital signage CMS migration
December 27, 2025

Migrate Your Digital Signage CMS Without Disruption: How Korbyt Makes It Seamless

Migrating digital signage to a new CMS shouldn’t mean starting from scratch. Your goal is to move content fast, preserve targeting logic, maintain playback stability,...

Korbyt Digital Signage Software
December 17, 2025

The Evolution of Digital Signage: The Past, Present and Future of Digital Signage 

For decades, digital signage has been central to how organizations share information and foster engagement. What began as static text on TV and computer screens has evolved into a...

Korbyt smart space booking solutions
December 11, 2025

The New Rules of the Office: Why Smarter Space Booking Matters

The workplace is undergoing a profound transformation and if you’re navigating hybrid work, you know the office as you once knew it is gone. Desks...

December 2, 2025

Visualize Your Workspace: Floor Plan Comes to the Korbyt Booking Outlook Add-in

By Natalie Appleton, VP Workplace We’re thrilled to announce that Floor Plan view is coming to the Korbyt Booking O365 add-in with our January release...