Hybrid work models have become increasingly common in recent years. In Q3 2024, 67% of U.S. firms reported offering work location flexibility, up significantly from 51% the year before. Although hybrid work offers many benefits for both businesses and employees, it also presents a challenge: How can companies effectively communicate with and engage employees who are rarely in the same place at the same time?
One area ripe for innovation is the hybrid meeting room — a space where employees spend significant portions of their workweek, whether in person or virtually. While these virtual conference rooms are often viewed as having only one function, they hold untapped potential for engaging employees in meaningful ways. The integration of the software-based conference room system, Zoom Rooms, with a workplace experience solution provider like Korbyt effortlessly turns static meeting spaces into dynamic communication hubs.
Benefits of Integrating Zoom Rooms with Korbyt Anywhere Digital Signage
Conferences and meetings are a cornerstone of corporate communication and collaboration, but they are also underutilized channels for reinforcing key messages and boosting employee engagement. Korbyt’s Zoom Room integration leverages the power of digital signage to deliver targeted, impactful content.
Here’s why this combination is so successful:
- Improved Communication: Zoom Rooms are frequently used for recurring meetings, making them an ideal medium for message reinforcement. Repeated exposure to important information is crucial for knowledge retention, and Zoom Rooms provide a consistent platform to deliver these messages. Businesses can capitalize on pre-meeting time to engage employees with relevant content, ensuring that important messages are not just seen but remembered.
- Maximized ROI: With the ability to use the same screens for Zoom and Korbyt Anywhere, there’s no need for additional hardware investments. And by refashioning idle Zoom Room screens into active communication channels, Korbyt’s integration maximizes the use of existing screen real estate. This not only makes the integration easy to implement but also maximizes ROI by leveraging what businesses already have in place.
- Enhanced Meeting Experience: Korbyt’s integration elevates Zoom Rooms by turning static meeting room screens into dynamic environments with real-time content. This simple but impactful enhancement fosters a more engaging and informative atmosphere in between meetings, keeping employees and students more attentive and informed throughout the day.
- Scalable and Secure: As an enterprise-grade solution, Korbyt’s Zoom Room integration is designed to scale with your organization’s needs. Our native, turnkey integrations with other popular systems like Microsoft 365, Google Drive, Salesforce, Power BI, and many more mean you can visualize your organization’s existing data on your digital signage without sacrificing security or compliance. As your business grows, your communication infrastructure can evolve seamlessly while keeping your data safe.
How Zoom Rooms and Digital Signage Work Together
Korbyt’s Zoom Room integration is designed with efficiency in mind, allowing businesses to quickly upgrade their Zoom Rooms to create a powerful communication tool. These capabilities make it happen:
- Centralized Content Management: Korbyt’s intuitive CMS allows businesses to manage all their digital signage content and displays from one place. This centralized system with premade templates and intuitive content creation tools streamlines workflows, making it easier to schedule and deploy multimedia content across various displays without the need for multiple management systems.
- Dynamic, Targeted Messaging: With advanced content segmentation powered by AI and machine learning, businesses can deliver personalized messages to specific audiences. Features like dynamic player groups and smart playlists ensure that the right content reaches the right people at the right time, keeping your communication relevant and engaging.
- Real-time Content Distribution: With support for third-party systems like RSS feeds, native integrations, and emergency alerts, the Korbyt platform enhances the functionality of Zoom Rooms with real-time content updates. When every second counts, you can be sure messages will reach your audience fast.
Bring Your Static Zoom Room Screens to Life with Korbyt
Imagine walking into a Zoom Room where, instead of a blank screen, you’re greeted with a rotating display of important company updates, upcoming events, or even personalized messages tailored to your department. This is the kind of immersive experience that Korbyt’s integration with Zoom Room makes possible.
Ready to transform your meeting rooms into effective communication hubs? Contact Korbyt today to learn how our Zoom Room integration can elevate your workplace communication strategy.