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Laurel Barrette

Laurel Barrette

Sr. Brand Campaign Manager

Laurel Barrette is a Marketing Manager at Korbyt, where she spearheads brand management and campaigns aligned with the company’s customer-focused strategies. With extensive expertise in workplace experience solutions, Laurel is passionate about creating strategies that help organizations enhance communication, collaboration, and employee engagement. An early adopter of AI, she leverages innovative technologies to craft impactful campaigns that resonate with diverse audiences and deliver measurable results.

A former educator turned marketer, Laurel brings a unique blend of analytical thinking and human-centered insight to her work. Her Master’s in Social Science Education from UC Davis informs her ability to translate complex ideas into accessible, actionable strategies. Guided by the belief that technology can make us more effective and connected, she leverages her marketing expertise to champion workplace experience solutions that drive productivity and meaningful engagement.

“YOU ARE THE SKY. EVERYTHING ELSE IS JUST THE WEATHER.” — PEMA CHÖDRÖN.

Years of Experience

7+

Specialty

Brand & Campaign Marketing

Education

University of California, Davis, Social Science Education

Quick Facts

Laurel’s passion for coffee is so great that she wrote her final undergraduate paper on its history.

Explore past articles

power of togetherness blog
October 21, 2026

The Power of Togetherness: Why It’s Time to be More Human at Work

Summary  Strong colleague relationships are one of the 12 elements Gallup uses to measure engagement, and engaged teams are more productive and profitable than less...

October 20, 2026

Ask the Expert: From DAM to Display— Automating Digital Signage

Summary: Connecting your digital asset management (DAM) system to Korbyt puts approved, on-brand content on the right screens automatically. This guide covers four ways to...

Korbyt SOC 2 Type II Certification
October 16, 2026

Korbyt Achieves SOC 2 Type II Compliance for the Fifth Year 

Summary Korbyt has completed its SOC 2 Type II audit for the fifth consecutive year. An independent auditor tested our security controls over time, and...

digital signage guide for manufacturing
October 12, 2026

Speed to Value: What Manufacturing Leaders Need to Know Before Their Next Digital Signage Rollout 

Quick summary: Manufacturing signage rollouts usually stall on planning and communication, not solution implementation. Speed to value comes from defining content, devices, and IT requirements...

digital signage buyer's guide
October 7, 2026

Digital Signage Buyer’s Guide: What to Evaluate Before You Choose a Platform 

Summary Choosing or replacing a digital signage platform (CMS) involves more than comparing feature lists. This guide covers the 7 key criteria that determine whether a...

October 6, 2026

Korbyt to Host Inaugural Partner and Customer Event at Grand Re-Opening of its New Dallas-Area Headquarters 

Korbyt Connect 2026 to Bring Customers and Partners Together on October 20 in Addison, TX for Leadership Access, AVIXA-Certified Training and Roadmap Insight  Dallas, TX...

October 1, 2026

SoC vs. Media Players: Which Is Right for Your Digital Signage?

When planning your digital signage strategy, one of the most fundamental decisions you’ll face is choosing your hardware. Both System-on-Chip (SoC) displays and external media...

Digital Signage ROI Calculator
September 24, 2026

Digital Signage ROI Calculator: How to Calculate Your Return on Investment 

When you’re evaluating digital signage, the first conversation is usually about screens, software, content, and features.  The more important conversation comes next:  Is the investment...

Webinar - Digital Signage for Manufacturing
September 22, 2026

Webinar (On Demand) : Speed to Value: Digital Signage for Manufacturing

Get from planning to production faster Digital signage can transform communication across manufacturing environments, but getting a rollout off the ground can involve multiple moving...